Accountable Healthcare - The most common recruiting challenges and how to overcome them
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June 16, 2021

The most common recruiting challenges and how to overcome them

If you had to name one thing as your biggest hiring headache, what would it be? It’s true that your answers might vary depending on the size of the company you work with or the type of roles you’re hiring. But, most recruiters would gravitate to a few common recruiting challenges.

Here are the 8 common recruiting challenges we hear most often, and solutions to overcome them to make your hiring more effective:

1. Attracting the right candidates

If you’ve ever tried to discover the right candidate in a pool full of unqualified talent, you’ll know that your options are limited. You’ll choose the best person you can find at the time—not the best fit for the job. But it’s not always about the number of candidates who apply; the best way to hire the right people is often from a smaller pipeline of more qualified talent.

Tip: Be clear about the requirements in your job ads and give a concise view of the role. Use an application form with ‘knock-out’ questions to directly address your key concerns. For example, need someone with a clean driving license? Include a yes/no question asking candidates if they have one. It’s a fast way to screen out people who aren’t right for the role.

2. Engaging qualified candidates

Good candidates are often contacted regularly by recruiters, making it harder for your own email to stand out. In addition, candidates with hard-to-find skills are often considering several job offers at the same time. You need to put extra effort into persuading passive candidates to choose your company over your competitors.

Tip: Before contacting a passive candidate, research what motivates them and what makes them happy in their job. With this knowledge, personalize your sourcing emails to describe what you can offer them instead of what they can do for your company.

3. Hiring fast

Hiring teams want to hire as fast as possible, because vacant positions cost money and delay operations. Yet, depending on your industry, making a hire can take several months putting pressure on recruiters and frustrating hiring teams. A long time to hire may be a byproduct of a shortage of qualified candidates. The hiring process may be too long or hiring teams might struggle to reach a consensus, resulting in the best candidates finding jobs elsewhere.

Tip 1: Look at your hiring process and ask yourself: are all the hiring stages really required? Are we looking in the right places to fill our candidate pipelines? Do we communicate quickly with candidates and with each other? All these questions can be answered with the help of recruiting metrics from your Applicant Tracking System (ATS).

Tip 2: Sometimes long time to hire is natural when you’re hiring for hard-to-fill roles. Explain that to the hiring teams and set expectations early on. Let them know what a realistic timeline is and highlight the importance of hiring carefully for roles where a bad hire could cost a lot of money.

4. Using data-driven recruitment

Companies can use recruitment data and metrics to constantly improve their recruiting process and make more informed decisions. But collecting and processing data can be a hassle. Spreadsheets are one way to track hiring data but they require manual work, are prone to human error—and they’re not compliant. This makes it hard to track data and trends accurately. Hiring teams need ways to compile and organize data in an efficient and streamlined way.

Tip: You can store data and export helpful reports using systems like an ATS, Google Analytics or recruitment marketing software. You don’t need to track every recruiting metric there is. Have a conversation with senior management to settle on a few metrics that make sense to you and your company.

5. Building a strong employer brand

A good employer brand helps you attract and engage better candidates. Organizations that invest in employer branding are three times more likely to make a quality hire. Yet, it’s a complex process that includes anything from ensuring a positive candidate experience to promoting your culture on social media. It’s a continuous, collective effort that requires you to step out of your usual duties and secure buy-in from your coworkers.

Tip: Always reply (courteously) to online reviews – bad and good. Give your coworkers the means to tell their story about their work and what they like (for example, through blogs and videos). And above all, be a good employer and it’ll show.

6. Ensuring a good candidate experience

Candidate experience isn’t only important for employer branding, but it’s also a factor when your best candidates are evaluating your job offers. The way you treat candidates during the hiring process mirrors the way you’ll treat them after hiring. If they had a bad experience, they’re less likely to accept. Conversely, positive candidate experiences can enhance your employer brand and encourage good candidates to apply and accept your job offers.

Tip 1: Set expectations for communication: tell candidates when they should expect to hear from you and, if you have an ATS, set reminders and use email templates to follow through with that promise. Don’t leave them in the dark throughout the hiring process.

Tip 2: Coordinate well with candidates. If you’re scheduling an in-person interview, give them all necessary information (like who to ask for and what to bring). Explain what they should expect from the interview and what the next steps are. Inform reception they’re coming and don’t let them wait in the lobby.

7. Recruiting fairly

Many companies struggle to attract and hire diverse candidates and unconscious biases are often the reason. Apart from your legal obligations to provide equal opportunities, hiring objectively is good for business because it helps you hire the best person for the job without stereotypes interfering. This will result in an inclusive workplace showing potential candidates that you’re a meritocracy and allowing you to benefit from diversity’s positive effects.

Tip: Implement objective hiring techniques like structured interviews and ‘blind’ hiring software like GapJumpers.

8. Creating an efficient recruiting process

Hiring teams need to communicate fast, evaluate candidates easily and know what’s going on every step of the way. Recruiters are tasked with coordinating all this communication and it’s not always a breeze. Especially if recruiters’ relationship with hiring managers is strained. Also, administrative tasks (like scheduling interviews) often take away valuable time that recruiters could have used in coordinating the hiring process and ensuring good candidate experience.

Tip: Consider investing in an ATS that helps your team coordinate and see the status of the hiring process at a glance. This system will let your team leave evaluations and view each other’s comments. And, it’ll ease some of the administrative tasks via built-in email templates, calendar integrations and more.

The best recruitment methods to overcome common challenges

Build a talent pool

Talent pipelines are groups of candidates you’ve already engaged who can fill future positions in your company. This can help you reduce time to hire and recruiting costs, because you’ll already have qualified, pre-screened candidates in line when a role opens. To build talent pipelines:

  • Look into past hiring processes for candidates who advanced to the final stages or source new candidates. Past candidates are obviously qualified, while new ones will help you build a more comprehensive and diverse candidate database. You could also consider candidates who reached out to your company by sending their resumes. When candidates are EU residents, make sure you follow the data protection laws like GDPR.
  • Engage past and passive candidates. Your pipelines are stronger if candidates know you’re considering them and if you’re staying in touch. Let them determine how often you’ll communicate with them, either via in-person meetings or by sending them useful content and information.

Train hiring teams

Even experienced hiring managers and interviewers may need to level up their hiring skills. Combating biases is a common reason to train hiring teams, but coaching them on interview questions to ask or how to build rapport with candidates are also important. Here are a few ideas to train hiring teams:

  • Instruct interviewers on how to prepare for interviews. Giving them a checklist will be helpful.
  • Encourage them to take Harvard’s Implicit Association Test to identify their hidden biases. Educating them on how biases work is also a good idea.
  • Arrange mock interviews. This will be especially useful for inexperienced interviewers.
  • Disseminate recruiting resources. Ask each hiring team member whether they’d be interested in receiving interesting articles or videos with hiring advice. Set expectations of the amount they’ll need to read, for example, send an article once a month.

Diversify your recruiting strategies

It’s good to advertise on a job board that you know brings good candidates. But leaving it at that is a missed opportunity to create a truly powerful hiring process. Consider:

  • Using social media to post your jobs or promote your company.
  • Showcasing your culture, benefits and employee stories in your careers site to encourage more applicants.
  • Attending job fairs and host recruiting events whenever possible.
  • Using tools like People Search to source candidates based on location, skills and other job-related criteria.

Invest in an ATS

An ATS can streamline your hiring process by making it possible for your hiring team to collaborate and keep all candidate data in one place. A good ATS also has:

  • Reporting capabilities, which can help you extract useful insight from your past processes to improve the future ones.
  • Scheduling tools and calendar integrations, which can help you schedule phone screens and interviews fast and minimize back-and-forth communications.
  • Built-in templates, which help you post job ads and send emails to candidates fast, without writing the text from scratch every time.
  • Interview scorecards, which can make the shift towards structured interviews smoother.
  • Assessment integrations, which help you evaluate candidates more objectively.

All these features (and more) power up your hiring and help you make faster and better hiring decisions.

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